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Citrix's Journey: From acquisition to clarity

Mergers and acquisitions at Citrix and VMware have changed the market, changed licensing models, and created a confusing marketplace for customers and partners.

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The EUC market has seen its fair share of disruption in the last 12 months. Mergers and acquisitions at Citrix and VMware have changed the market, changed licensing models, and created a confusing marketplace for customers and partners.

However, we’re now seeing Citrix come out of that period with some key announcements, a new strategy and a renewed sense of clarity. Importantly, their new licensing model now includes a raft of premium services, bringing new benefits to Citrix customers.

 

Join workspace experts from Proact and Citrix to learn about:

  • The EUC market today: a partner-view of the latest developments at Citrix, VMWare and Microsoft.
  • Cloud Software Group acquisition: 18 months after the acquisition of Citrix, we look back at key developments since Citrix became part of the Cloud Software Group.
  • Citrix’s new licensing model: Understand the changes announced in 2024, what premium services are now bundled into new packages, and what new benefits are now available to customers.
  • Citrix vs VMWare vs Microsoft AVD: How do the big three compare to each other in 2024?
  • The return of XenServer: and is it a credible option in 2024?

Key event details:

Date

16 May 2024

Time

10:00 am – 11:15 am

Location

Remote, BigMarker

Registration

Register now via the button below to guarantee your participation.

This event has already taken place. Registrations are no longer possible.

Agenda

10am - 10:45am
Discussion
10:45 - 11:15am
Q&A

Speaker

These speakers bring a wealth of expertise to the table, ready to inspire you with their innovative ideas and hands-on tips.
Nathan Byrne
Chief Technology Evangelist for Workspace, Proact (Chair)
Lyndon-Jon (LJ) Martin
Lead Enterprise Account Technology Strategist, Cloud Software Group
Julia Woodfield
Client Director, Proact

Partner

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